Search Engine Marketing for Small Businesses

If you are the owner of a small business, you will be well aware of the reality that funds are not always flowing freely, and that you with have a budget constraint which is more pronounced than other larger companies. Most companies try and cut down on ad spends, or choose to let go of advertising altogether to make up for the shortfall of funds. However, marketing and advertising are very important for every company, and with the internet, marketing becomes not just easier, but also more cost effective.

Every business needs to be visible to the public, and this is why they look to advertising and marketing. Given that people are more active on the internet today and are looking for possibilities and searching for solutions all the time, it is important that you as a company are visible to them, and importantly visible over the others. This is achieved by ranking more favorably on search engines, and being in the top pages of the search. This is just what search engine marketing is about.
To know the need small businesses search marketing enjoys, you must understand the dynamics of small businesses first. They operate at lower costs, but are in higher need for visibility. The ability to appear higher in search engine results increases their chances of being viewed and better business occurring.

The important thing in search engine marketing is not just having a presence, but also knowing what people are looking for.

Once you are aware of what is being searched for, and where the demand really lies, you will be able to optimize your content and site to cater to the needs better. Having the right keywords is critical to getting noticed, and it is only when you know what people are searching for and what the most popular searches are that you will be able to arrive at an intelligently worded piece.
Small business search engine marketing may seem like a very fundamental, very basic structure, but even in its simplest state you will notice that there are immediate and dramatic results that can be achieved.

Search engine marketing can help you improve visibility, while at a cost. With paid inclusions and advertisements which are within context, you will find that more people in related and allied industries will be able to recognize you, and also start following your company more closely. Being found in the right places and ranking better on searches through these tools is sure to help your business grow within a shorter span than you expected.


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Website Architecture Tips To Get Your Ranking Higher

Before you start work on SEO,your site can get a great head start in achieving top rankings by ensuring you have implemented SEO friendly site architecture. URL structure, file names and website speed are three important elements to consider when designing your site.

URL Structure

Your URL structure refers to the structure of your website and the way each page is connected to another. Keeping your architecture relatively flat and separating content into different categories is the best way to achieve this.

Instead of placing all of your products into one folder, separate them out into categories and subcategories. Using the example below, you can see how each subcategory of jackets, shirts and shoes are separated into their own product folders. This helps search engines assign keyword relevance to different areas of your website and will have a positive impact on your rankings.

File and Folder Names

File naming conventions are another important area of website architecture. Including keywords in your file and folder names will help search engines determine the theme of each page and boost your ranking for these terms.

Following on with our clothing store example, you can see the final URL below is much more descriptive than the first two and lets search engines know that content of the page is related to red dress shoes.

Sources: Ineedhits.com